It was in 1994 around a dinner that the story of Parikart began. The two co-owners, Hélène Paré and Sylvie Picard, already had a lot of points in common: the love of the domain of beauty, the need to evolve personally and professionally as well as the desire to exceed their limits and grow continuously. Despite their two personalities and their completely different characters, their vision and their goal were always the same, that is to say to build something great and durable, to create a distinctive concept at the service of beauty, to answer To customers looking for advice and listening in addition to finding high -performance beauty products and services. This is the mission that has guided Parikart for over 27 years already!
What does Parikart mean?
Parikart, it is the mixture of the paré and Picard names linked by a "K" which represented scissors in the very first logo of the company. The start of the name recalls "Paris", which is for the two co -owners the par excellence of trends and fashion. The purpose, which is "art", makes it possible to underline the artistic side of the domain.
After many moves in the past 27 years, the Parikart Espace Beauté is now located in the heart of downtown Lévis. It was in 2018 that the second branch of Parikart was born, the Parikart Signature, which is an even more luxurious and specialized version of Parikart.
our aspirations for over 27 years
For more than 27 years now, the main mission of Parikart is to offer customers the best to meet their needs. Whether in terms of services or products, the customer is our priority and we always make our decisions with this in mind. Our teams work tirelessly in order to offer a service and experience that people will not be able to find elsewhere. It is important for us that the customer feels that he is our priority and that he is most important here, now, at the moment.
For us, the field of beauty in which we work goes far beyond appearances. The superficial side of the domain is much put forward, while we believe that the most important is the feeling of well-being, satisfaction and confidence that a person who is well in his skin can feel. In recent years, we have adopted the slogan "beyond beauty", because beyond beauty, there are people, emotions, talents, passions and much more than what is visible with the naked eye. We work with emotions and feelings to bring people to do things for them in their quest for real well-being. For Parikart, it is time to undo the ideals and standards to build something new and thus encourage people to think and see beauty otherwise by focusing mainly on acceptance. For us, what is most beautiful is someone who feels free to be who he is fully assuming.
internally, the main mission of Parikart is reflected in the transmission of knowledge. We firmly believe that training, knowledge and understanding of the field allow us to offer our customers the best. For us, advice and listening are the basis of a unique experience. Each customer deserves to be advised according to his needs, in addition to feeling that he is understood, respected and that we work for him. It is important for us to transmit our knowledge, to explain and to educate. When someone says "Why didn't you ever tell me that before? ", For us, this is a sign that we have accomplished our mission.
Since the launch of our online shopping store, we have been working to have no differences caused by digital. We want to offer the same unique experience and the same exceptional service both online as in the store. The online experience begins with personalized advice 7 days a week by chatting with our professionals via the cat or by private messages on our social networks. We provide effective shipping so that your package is at home as quickly as possible.
1994 : Opening of our first fair in St-Henri, on the South Shore of Quebec. From our opening, our fairs were computerized for making appointments, which was very rare at the time.
1996 - 1998 - 2005 - 2013 : many moves to finally settle in the heart of downtown Lévis in 2013.
2005: Beginning of our multi-service concept with boutique
Parikart was one of the first beauty salons in the region to integrate several services in its offer, In addition to having a shop space.
2016: Arrival of the Kérastase range exclusively on the South Shore of Quebec which is now our biggest brand today.
2017 : Launch of our first online store
Our first platform was born in order to facilitate purchase and offer to Our customers the same experience as a living room, but online.
2018 - November : opening of a second branch: the signature parikart which offers new exclusive services on the South Shore of Quebec
2019 - June : Parikart adopts the slogan beyond beauty.
This slogan represents our vision of beauty and what we are working on every day. We believe it is time to see and think beyond appearances.
2020 - March : complete change in the appointment and pricing structure. We have made this change in order to promote the hourly rate and greater equity in prices between men and women.
2020 - September : winner at Pleiades in the retail service company
it is with great pride that Parikart was the first company in the beauty field to win a prize for excellence at the Pleiades Gala. This success represents a lot for us and for the field, since we wish to have the field of beauty recognized for what it is in the business world.
2021 - April : move to a suitable warehouse and implementation of administrative offices for the head office and the administration.
2021 - June : Parikart wins the prize for Kérastase Platinum Service Award
With Kérastase Salon Awards, Kérastase wishes to congratulate his retailers who stand out. It is with very great pride that we won the prize for the best customer experience and the best living and online advice.