For us, it is important to have an impact beyond beauty. At Parikart, we like to give back to the next and offer support to those who need it. As our field and our customers are mainly female, it is important for us to support women in different situations of their lives where they need to feel supported.
support for society and women in need
Since 2019, we have supported the Junction for Elle Foundation, which is a accommodation house for women victims of domestic violence and their children. The mission of the junction is to bring a change of mentality surrounding domestic violence in addition to helping women and children who are victims. It is important for us to support the junction for her to help these women feel free to be themselves and to be good. This constant support is a way of emphasizing their courage and giving them self -confidence and the energy necessary to go through these difficult trials.
March 27, 2019 - Don of $ 700 at the junction for her during a beauty event with a business close to the signature parikart.
September 26, 2019 - Home women from the junction for her in the living room to offer them a day to be pampered and receive the services of their choice.
Our priority during this day was to make them feel important and to show them that they deserve that we take care of them.
December 2019 - donation of several gift bags containing beauty products for Christmas to the women of the organization.
Gift bags were given to women members of the Foundation as well as their children.
March 2021 - donation of $ 250 at the junction for her during Mother's Day.
Since September 2020, Parikart has been proud to be associated with the empty organization your bag which collects hygiene and cosmetics products for people weakened in need. The organization carries out several annual campaigns and then redistributes the products collected to several weakened women through different organizations with which it is associated. Our two beauty salons are harvesting points for the body. We give in addition many products to each harvest to make a difference in the life of a greater number of women.
September 2020 - Beginning of the association with the organization and start of the harvest for the holiday campaign 2020.
Jean-Sébastien, the marketing director at Parikart, proudly becomes the first and the only male ambassador of the organization.
October 2020: hundreds of panties in satin worth $ 20,000 at the empty foundation your bag.
Our bathrobes were given to fifteen foundations, organizations and other support programs helping women victims of domestic violence, women struggling with different difficulties, young mothers in need, etc.
November 16, 2020 - End of the first product harvest.
In total, more than $ 5,000 in products were given to the organization.
March 2021 - Don of more than $ 650 in products to the organization during Mother's Day.
Empty your bag has given gift bags to mothers members of several associated foundations in order to send them a dose of love for the occasion.
one more step towards equity
Change of the pricing structure span>
Why should a short hair woman pay more for a haircut than a man with the same length of hair? This is a question that the two co -owners Hélène & Sylvie had been asking for many years before making the jump. Pricing according to gender is a way of thinking which is well rooted in the field of beauty, but which seems less and less harmless when we dwell on it.
Since the beginning of the concepts of hairdressing salons and multi-service salons, the prices are based according to sex. Women generally have higher prices for services than men. It is a pricing system that may seem logical if we consider that women often have longer hair than men, but which is not flawless or universal.
The result? Women often paid more to obtain the same service. It was before this flagrant situation of iniquity that we decided to change our pricing structure for the hourly rate. Just as the garage owners, painters or lawyers, we are now charging time rather than service in order to ensure that pricing is fair for everyone.
Thanks to this structure, the customer is just as winner as the company, and above all, no one is loser. The customer now pays for the service that has been rendered to him, no more and no less, while the company avoids rates far too low or too high compared to the service offered. Our hairdressers and beautician artists also take advantage of it since they can devote themselves to their customers without having to serve different people at the same time.
Why do it now?
It has been several years since we thought of doing the transition, but as the schedules of our artists are planned for several months in advance, it was difficult to make the change in a clear and structured way, without negatively impacting some of our Customers.
With the closure of beauty salons caused by COVVI-19 in March 2020, we were able to set up and structure the new pricing method to make the change During the reopening in June 2020.
This change was a great success, and we are proud to be among the first in our field to operate in this way for greater equity! We hope to serve as an example in the field and encourage other salons to make this change so important in 2021.