For us, it's important to have an impact beyond beauty. At Parikart, we love giving back and offering support to those who need it. As our field and our clientele are predominantly female, it is important for us to support women in different situations in their lives where they need to feel supported.

THE JUNCTION FOR HER
Since 2019, we have supported the Fondation Jonction pour Elle, which is a shelter for women victims of domestic violence and their children. The mission of the junction is to bring about a change in mentality surrounding domestic violence in addition to helping women and children who are victims of it. It is important for us to support the Junction for Her in order to help these women feel free to be themselves and to be well. This constant support is a way of highlighting their courage and giving them the self-confidence and energy necessary to get through these difficult events.

Jean-Sébastien, marketing director at Parikart, accepts a position on the Board of Directors of the Jonction pour Elle Foundation to be able to become more involved in the cause on a voluntary basis

EMPTY YOUR BAG
Since September 2020, Parikart is proud to be associated with the organization Vide ta sacoche which collects hygiene and cosmetic products for vulnerable people in need. The organization carries out several annual campaigns and then redistributes the products collected to several vulnerable women through different organizations with which it is associated. Our two beauty salons are harvest points for the body. We also donate numerous products each harvest to make a difference in the lives of more women.

For more than 29 years now, Parikart's mission is to offer its customers the best, which is applicable for services and products.

Before selling a new brand, we make sure to always test the products to be convinced of their effectiveness, their performance and to ensure that they suit the needs of our customers. It is unthinkable for us to sell products when we do not believe in their potential and effectiveness.

CHANGE IN PRICING STRUCTURE

Why should a woman with short hair pay more for a haircut than a man with the same length of hair? This is a question that the two co-owners Hélène & Sylvie had been asking themselves for many years before taking the plunge. Gender pricing is a way of thinking that is well-established in the beauty field, but seems less and less innocuous the closer you look at it.
We make sure to communicate well with our partners. During business relationships, it is important for us to have an agreement where both parties are winners and interested in the partnership.

Since the beginning of hair salon concepts and multi-service salons, prices have been based on gender. Women generally have higher prices for services than men. It's a pricing system that may seem logical considering that women often have longer hair than men, but it's not flawless or universal.

Why do it now?
We had been thinking about making the transition for several years, but as our artists' schedules are planned several months in advance, it was difficult to make the change in a clear and structured way, without negatively impacting some of our clients.

With the closure of beauty salons caused by COVID-19 in March 2020, we were able to implement and structure the new pricing method to make the change when reopening in June 2020.

This change was a great success, and we are proud to be among the first in our field to operate this way for greater fairness! We hope to serve as an example in the field and encourage other salons to also make this important change in 2021.