For us, it's important to have an impact beyond beauty. At Parikart, we believe in giving back and offering support to those in need. As our field and clientele are predominantly female, it's important for us to support women in different life situations where they need to feel supported.

LA JONCTION POUR ELLE
Since 2019, we have been supporting the Fondation Jonction pour Elle, a shelter for women and children who are victims of domestic violence. The mission of La Jonction is to bring about a change in attitudes surrounding domestic violence, in addition to helping women and children who are victims of it. It is important for us to support La Jonction pour Elle in order to help these women feel free to be themselves and to be well. This constant support is a way of highlighting their courage and giving them the self-confidence and energy needed to get through these difficult times.

Jean-Sébastien, marketing director at Parikart, accepts a position on the Board of Directors of the Jonction pour Elle Foundation to be able to become more involved in the cause on a voluntary basis

VIDE TA SACOCHE
Since September 2020, Parikart has been proud to be associated with the organization Vide ta sacoche, which collects hygiene and cosmetic products for vulnerable people in need. The organization conducts several annual campaigns and then redistributes the collected products to various vulnerable women through different partner organizations. Our two beauty salons serve as collection points for the organization. In addition, we donate numerous products at each collection to make a difference in the lives of more women.

For over 30 years now, Parikart's mission has been to offer its customers the very best, which applies to both services and products.

Before selling a new brand, we always make sure to test the products to be convinced of their effectiveness, their performance, and to ensure that they meet the needs of our customers. It is unthinkable for us to sell products when we do not believe in their potential and their effectiveness.

CHANGE IN PRICING STRUCTURE

Why should a woman with short hair pay more for a haircut than a man with the same length hair? This is a question that co-owners Hélène & Sylvie had been asking themselves for many years before taking the plunge. Gender-based pricing is a way of thinking that is deeply rooted in the beauty industry, but it seems less and less innocuous the more you look at it.
We make sure to communicate effectively with our partners. In business relationships, it is important for us to have an agreement where both parties benefit and are interested in the partnership.

Since the beginning of the concepts of hair salons and multi-service salons, prices have been based on gender. Women generally pay higher prices for services than men. This pricing system may seem logical if one considers that women often have longer hair than men, but it is not without flaws or universal.

Why do it now?
We had been thinking about making the transition for several years, but since our artists' schedules are planned several months in advance, it was difficult to make the change clearly and structured, without negatively impacting some of our clients.

With the closure of beauty salons caused by COVID-19 in March 2020, we were able to implement and structure the new pricing method to make the change upon reopening in June 2020.

This change was a great success, and we are proud to be among the first in our field to operate this way for greater equity! We hope to set an example in the industry and encourage other salons to also make this important change in 2021.