Our story

OUR HISTORY

Our beginnings

Parikart's story began in 1994 over dinner. The two co-owners, Hélène Paré and Sylvie Picard, already had much in common at that time: a love for the beauty industry, a need for personal and professional growth, and a desire to push their limits and continuously evolve. Despite their two completely different personalities and characters, their vision and goal were always the same: to build something great and lasting, to create a distinctive concept in the service of beauty, to cater to a clientele seeking advice and a listening ear, in addition to finding high-performance beauty products and services. This is the mission that has guided Parikart for over 30 years now!

What does Parikart mean?

Parikart is a blend of the names Paré and Picard linked by a "K" which represented scissors in the company's very first logo. The beginning of the name evokes "Paris," which for the two co-owners is the ultimate place for trends and fashion. The ending, "Art," highlights the artistic side of the field.

After numerous moves over the past 30 years, Salon Parikart Espace Beauté is now located right in the heart of downtown Lévis. In 2018, Parikart's second branch, Parikart Signature, was launched, which is an even more luxurious and specialized version of Parikart.

OUR AMBITIONS FOR THE PAST 30 YEARS

For over 30 years, Parikart's main mission has been to offer customers the best to meet their needs. Whether it's services or products, the customer is our priority, and we always make our decisions with this in mind. Our teams work tirelessly to offer a service and an experience that people won't find anywhere else. It is important to us that customers feel they are our priority and the most important thing, here, now, in the present moment.

For us, the beauty industry we work in goes far beyond appearances. The superficial side of the industry is often highlighted, whereas we believe that the most important thing is the feeling of well-being, satisfaction, and confidence that a person who is comfortable in their own skin can experience. For several years, we have adopted the slogan "Beyond Beauty," because beyond beauty, there are people, there are emotions, there are talents, passions, and there is much more than what is visible to the naked eye. We work with emotions and feelings to help people do things for themselves in the pursuit of real well-being. For Parikart, it's time to dismantle ideals and standards to build something new and thus encourage people to think about and see beauty differently by focusing primarily on acceptance. For us, the most beautiful thing is someone who feels free to be who they are by fully embracing themselves.

And internally...

Internally, Parikart's main mission is reflected in the transmission of knowledge. We firmly believe that training, knowledge, and understanding of the field are what enable us to offer our clients the best. For us, advice and attentiveness are the basis of a unique experience. Every client deserves to be advised according to their needs and to feel understood, respected, and that we are working for them. It is important for us to transmit our knowledge, explain, and educate. When someone tells us "Why has no one ever told me this before?", it's a sign that we have accomplished our mission.

Your experience: our priority

Since the launch of our online store, we have been working to ensure there is no digital divide. We are committed to offering the same unique experience and exceptional service online as in-store. The online experience begins with personalized advice 7 days a week by chatting with our professionals or through private messages. We ensure efficient shipping so that your package arrives as quickly as possible.

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