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Signature: Nourishment, gentleness & protection
7x more hydrated
11.4x more hydrated with Soulfood
Easy detangling
Heat protection up to 230°C
Discover the Signature routine: Nourishment, softness & protection, composed of four essentials designed to cleanse, nourish, hydrate, and prepare hair for styling, all while maintaining a light and silky feel.
This routine combines the Normcore duo with the nourishing Soulfood mask and the silicone-free The Wizard detangling primer. Together, they offer a versatile routine ideal for fine to medium hair seeking more softness, suppleness, and shine without weighing it down.
In this routine:
- 1 Signature Shampoo - Normcore, 275 ml: Sulfate-free shampoo enriched with vitamins and antioxidants that gently cleanses without stripping natural moisture. Used with Normcore conditioner, it helps hair become up to 7x more conditioned.
- 1 Signature Conditioner - Normcore, 275 ml: Lightly hydrates, detangles, and nourishes the hair fiber to leave hair softer, more supple, and easier to style.
- 1 Signature Mask - Soulfood, 250 ml: Vitamin- and nutrient-rich mask that intensely nourishes without weighing hair down. After one use, hair is up to 11.4x more conditioned and 91% easier to style.
- 1 Silicone-free Detangling Primer - The Wizard, 150 ml: Leave-in treatment that facilitates detangling, reduces frizz, and prepares hair for styling while offering heat protection up to 230 °C / 450 °F. Its silicone-free formula notably contains squalane to help prevent moisture loss.
Used together, these four products cleanse, nourish, treat, and protect the hair for visibly softer, shinier, and more manageable hair.
INSTRUCTIONS FOR USE
1. NORMCORE SHAMPOO - Apply a small amount to wet hair.
- Gently massage the scalp and lengths to create a lather.
- Rinse thoroughly.
- Shampoo a second time if necessary to completely remove impurities.
2. NORMCORE CONDITIONER - After shampooing, apply to mid-lengths and ends.
- Leave on for 2 to 3 minutes.
- Rinse thoroughly.
3. SOULFOOD MASK - Use approximately once a week or as needed in place of conditioner.
- After shampooing, apply to wet hair from roots to ends.
- Leave on for 5 to 7 minutes.
- Rinse thoroughly.
4. THE WIZARD SILICONE-FREE DETANGLING PRIMER - Spray evenly on clean, damp hair, focusing on mid-lengths and ends.
- Gently detangle with fingers or a wide-tooth comb.
- Allow to air dry to maintain natural texture or blow dry for a smoother finish.
- Do not rinse.
BENEFITS
450 °F.
- Preps hair for blow drying and styling without weighing it down.
- Ideal for fine to medium hair that seeks nourishment, softness and manageability.
INGREDIENTS
Sea Buckthorn: Amika’s signature superfruit rich in fatty acids, vitamins, and antioxidants that helps to restore lipids to the hair fiber and improve shine, softness, strength, and manageability.
Coconut Acid: Found in Normcore, it helps to gently cleanse while helping to preserve the hair’s natural moisture.
Jojoba Oil: Rich in essential fatty acids, antioxidants, and vitamins, it helps to nourish, moisturize, and soften the hair fiber.
Squalane: Found in The Wizard silicone-free, it helps to protect hair from dehydration and moisture loss while improving its suppleness.
Vitamins + Antioxidants: Help to nourish the hair fiber and maintain healthy-looking, soft, and shiny hair.
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