Repair & Strength - The Kure Shampoo 1L

- Apply a quarter-sized amount of Normcore Signature Shampoo to wet hair, gently massaging the roots, then rinse.

- For best results, double cleanse: the first wash to remove impurities, then a second to fully benefit from the shampoo. Rinse thoroughly.

- Complete your routine with The Kure conditioner or The Kure mask

- Strengthens hair fiber from the first use

- Visibly reduces breakage and fragility

- Gently cleanses without compromising hydration

- Rich, sensory lather for a luxurious experience

- Safe for color-treated hair

- Hair up to 2x stronger

- 55% less breakage after a single use

KEY INGREDIENTS/

- Bond-building Technology: Helps target + reinforce the bonds in your hair that are most prone to breakage due to environmental aggressors, heat, chemical treatments, etc.
- Plant Butters + Vegan Proteins: Rich in nutrients like omega fatty acids, vitamins, minerals + can provide similar benefits to keratin from a plant-based source.
- Sea Buckthorn: Known as one of the most potent, omega-rich, plant-based sources on the planet, this super fruit nourishes hair, scalp + skin while restoring hair lipids to improve hair’s shine, manageability, softness + strength.

FULL INGREDIENT LIST/
Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Borago Officinalis (Borage) Seed Oil, Persea Gratissima (Avocado) Oil, Mangifera Indica (Mango) Seed Butter, Butyrospermum Parkii (Shea) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Fragrance, Benzyl Benzoate, Hydroxycitronellal, Limonene