Repair & Strength - The Kure Shampoo

METHOD OF USE/

- Apply a quarter-sized amount of Normcore Signature shampoo to wet hair, gently massaging into roots, then rinse.

- For best results, double cleanse:
the first wash to remove impurities, then a second to fully enjoy the benefits of the shampoo. Rinse thoroughly.

- Complete your routine with The Kure conditioner or The Kure mask.

BENEFITS

- Strengthens hair fiber from the first use
- Visibly reduces breakage and fragility
- Gently cleanses without compromising hydration
- Rich, sensory lather for a luxurious experience
- Safe for color-treated hair
- Hair up to 2x stronger
- 55% less breakage after just one use

KEY INGREDIENTS/

- Bond-building technology: helps to target and reinforce the hair bonds most prone to breakage from environmental aggressors, heat, chemical treatments, etc.
- Plant butters + vegan proteins: nutrient-rich in omegas, vitamins, minerals + can provide keratin-like benefits from a plant-based source.
- Sea buckthorn: one of the most potent, omega-rich plant sources on earth, this superfruit nourishes hair, scalp & skin while restoring hair lipids for improved shine, manageability, softness & strength.

FULL INGREDIENT LIST/
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage) Seed Oil, Persea Gratissima (Avocado) Oil, Mangifera Indica (Mango) Seed Butter, Butyrospermum Parkii (Shea) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene